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When you want to get people to notice your brand, it is called promotion. But, when you want much more than that, liking selling your products and services, then you need ‘marketing’, not just promotion. “Digital Marketing” is the incorporation of technology to connect with your targeted consumers for gaining better trade outputs. All forms of online efforts fall under digital marketing. However, you must be thinking how this type of advertising will help you. Let’s have a look at the top 3 benefits that marketing the digital way will get you!

Cost effective

We are all aware that compared to other traditional marketing strategies, digital marketing is far more cost effective. Hire the services of a SEO company in India and the experts will make sure your brand is noticed and leads are generated. They optimise the website with quality content and ‘white hat SEO’ strategies to get quality traffic, which can be converted into leads and maybe the leads, would generate ‘sales’ in future.

No more investments in advertising in television, radio, brochures and so on, which requires a lot more investment.

Access to the global audience

This is actually a no-brainer. Since, digital marketing is an online advertising venture to market your products and services along with brand promotion; you can reach the global audience pretty quickly and fast. The SEO Company in Kolkata whom you hire can make sure your brand gets global recognition and also compete with the big brands and the gigantic corporations in the industry. Small brands are no longer the small fish in the sea, if their online strategy is conducted in the right way, and by the right people.

Higher ROI

Online conversion is pretty easy with the help of an engaging marketing policy. By optimising the rate of conversion, the ROI (Return on Investment) also increases, as the digital route is a cost effective option, when compared to the traditional marketing strategies. Since, the flow of traffic remains steady thanks to the search engine optimisation techniques provided by the best SEO services in India, the traffic gets converted into leads and ultimately sales pretty quickly. The more quality traffic is generated to the website, the better and faster is the ROI.

So, what are you waiting for? Invest in digital marketing and don’t lose the golden opportunity to get your brand noticed and your business to reach new height of success.

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The year 2017 expects the number of mobile users to go up to 4.77 billion. Well, that’s a huge number. And by the year 2019, the number will rise to 5 billion. This estimated figure equals to 67% of the global population. If this statistic is to be believed, then one will definitely understand the rising importance of mobile friendly websites. No wonder every business entrepreneur who has ventured online finds their online venture incomplete without the development of the mobile friendly site. So, here we discuss 5 tips to create one that can actually get mobile users get talking about your brand.

Responsive web design

If you have responsive web design, then you don’t need a separate URL, it is SEO friendly nd a user’s delight as it can be surfed easily from tablet, Smartphone or even the desktop. If the website is responsive, then it’s mobile friendly as well and the first stepping stone of success.

Talk with icons

To keep the look of the website clean and uncluttered you need to talk and communicate using icons. Instead of using words and sentences, start using mobile icons to convey messages like ‘make a call’, ‘connect socially’ and so on.

Think with your fingers

Mobile users use their thumb and index fingers to browse the website. Therefore, make sure the website is navigable with the ‘phone hand’ and the users don’t need to put in much effort to browse the site. Keeping this important fact in mind, opt for the best services for web designing in Kolkata.

Simple design

“Simplicity is the ultimate sophistication” – Leonardo DA Vinci had said! Net users have a short attention span of around 1 second. A simple and neat design conveying the core message is all that is needed.

Fast access to contact details

To turn the visitors into potential customers, the contact details of our business should be easily accessible, clear and accurate. The mobile users won’t be ready to spend much time to find your contact information.

These 5 tips can surely help to create a wonderful website by a company offering web designing in India. However, at times a discussion with the experts will land you with more ideas to make the website a delight!

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